H&M Beauty Lead
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If you're anything like us, your closet packs a healthy dose of H&M. And now, with the launch of a 700-piece beauty line, the brand is gunning for a spot in your bathroom cabinet, too. The collection—which hits stores today—includes makeup, hair, skin, nail, and body products. Best of all? The prices: They cap off at $25. We'd be lying if we said we didn't want one of everything, but in the spirit of organizational guru Marie Kondo, we've spotlighted the six products—from a sweet-smelling body scrub to a budge-proof lip stain—that brought our testers the most joy.

Brow Shaping Gel

H&M Beauty 1
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The number one qualifier for an outstanding brow gel? Its ability to keep our hairs in place without leaving them looking crispy. This particular formula passed the test. (And the just-wide-enough brush grabbed every hair with ease.) ($8;

Midnight Muse Body Scrub

H&M Beauty 2
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The intoxicating combo of vanilla bean and amber extracts made sloughing away our dead skin in the shower feel like a treatment at a tropical spa. We award extra points for the use of natural exfoliating agents—rice and olive granules. ($6;

All-Day Liquid Foundation

H&M Beauty 3
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Somewhere between a tinted moisturizer and medium-coverage foundation, this super-blendable liquid is just right for a polished look. We were impressed by the wear time ("It looked just as good in the evening as it did when I first applied in the morning!" says our tester) and vast shade selection, too. ($13;

Colour Essence Eye Cream in Gentlewoman

H&M Beauty 4
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This cream-to-powder eye shadow feels amazingly light—it's almost mousse-like—and glided on our lids with ease. While the line contains a variety of gorgeous earth-toned hues, our favorite is Gentlewoman, a pinky-plum that looks even more vibrant when applied over primer. ($7;

Clean Canvas Lip Scrub

H&M Beauty 6
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Sugar granules and almond oil are the stars in this nourishing formula. We massaged a dab unto our perpetually-chapped lips and were pleasantly surprised by how instantaneously our pout transformed into a softer, smoother version of its former self. ($10;

Gossamer Lip Stain in Leading Lady

H&M Beauty 5
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This long-wear formula checks all of our boxes: It's creamy, lightweight, and super pigmented. (Plus, it didn't leave our lips dry or cracked.) Our testing proved the raspberry-colored Leading Lady to be universally-flattering hue. ($10;