By Marianne Mychaskiw
Apr 25, 2014 @ 4:21 pm

Forget the ice cream truck! This week, we were chasing down the Benefit mobile brow studio -- the aptly-named PrimpMobile -- which hit the streets of New York City so beauty buffs could indulge in a free brow service. Now, the bus is hitting the road and could be making an appearance in your town soon! All you have to do is spread the word on social media. Until April 29, you can request a visit from the PrimpMobile by simply snapping a picture of your city that makes you laugh or smile, and uploading it to Instagram or Once you've tagged @BenefitCosmetics in the photo, make sure to hashtag the name of your city (check out the full list here) along with #PrimpMyBrows to make sure your entry is counted. If your area gets enough votes, the Benefit PrimpMobile will take a road trip your way to give your arches a little TLC! Now if that's not an excuse to rally your friends in the name of beauty, we don't know what is.


We have long been fans of Benefit's in-store brow bars, so we especially love that areas that may not have the brand's outposts located nearby will have the chance to indulge in their famed service. Although the service comes at no cost, Benefit isn't cutting any corners when it comes to the art of primping. You'll be able to get your brows waxed, tinted, tweezed, or even just filled, and each of the pros will guide you on how to find your ideal shape. The PrimpMobile will also be offering makeup touch-ups so you'll be ready for a night out, and you may even score a few free goodies along the way. So far Boston, New York (again!), Houston, Chicago, and Miami are the top contenders for the brand's next visit, and there's still time to get social if your city isn't among the top 5. Head over to for more information, and start snapping your pictures now!

Get more tips on pulling off a bold brow in our gallery.