Heidi Klum Is Launching Her Own Lingerie Line
Who better to design a line of lingerie than Heidi Klum? As one of the most famous former Victoria's Secret Angels, the supermodel has donned more bras than most—and now, she is trying her hand at creating them.
Heidi Klum Intimates is set to launch worldwide in January at Nordstrom, Bloomingdale’s, Selfridges, and more, and will feature colorful lace and satin push-up bras as staple pieces along with other signature styles. The sure-to-be-sexy assortment will retail for $59 to $99, and be accompanied by an ad campaign starring the Project Runway host. Klum is partnering with intimates company Bendon on the line, which will be followed up by the release of the less-expensive ($25 to $39) Heidi by Heidi Klum collection at JCPenney as well as the debut of HK Man.
This isn't Klum's first foray into design—she has previously created jewelry, shoe, and women's clothing collections, and the mother of four currently has a children's line with Babies "R" Us and a namesake collection with New Balance. With all of her experience modeling lingerie, we don't expect her own designs to be anything but amazing!