Beauty Makeup Gwyneth Paltrow: Max Factor's New Face By Marianne Mychaskiw Marianne Mychaskiw Instagram Marianne Mychaskiw is a New York-based freelance writer, editor, and lover of Britney Spears who covers everything from beauty and style, to wellness and entertainment. A graduate of St. John's University, Mychaskiw was a previous staffer at InStyle, working her way up from intern to associate beauty editor — so you already know she will never leave the house without slathering on mineral sunscreen. InStyle's editorial guidelines Published on September 14, 2012 Pin Share Tweet Email Photo: Courtesy Photo Gwyneth Paltrow is at it again! Fresh on the heels of her Hugo Boss fragrance campaign, the actress has taken on yet another role. She is the new face of Max Factor cosmetics. Paltrow will sport three different looks for the ads, which are based around the brand's staple products, and represent varying facets of the Goop founder's persona. "We're hoping [this campaign] will act as inspiration for other women to find the glamour statements that are right for them," said Esi Eggleston Bracey, Vice President of Max Factor Cosmetics. The print and online campaigns are set to launch worldwide starting in November. We can't wait! See more celebrity campaigns. MORE:• Try on Gwyneth Paltrow's Hair• Gwyneth Paltrow’s Transformation• Gwyneth at the Toronto Film Festival Was this page helpful? Thanks for your feedback! Tell us why! Other Submit