By Christopher Luu
Updated: Nov 19, 2018 @ 10:00 pm

Unsatisfied with inbox domination, Gwyneth Paltrow is set to take over something else you can't tear your eyes off of: Netflix. Entertainment Tonight reports that Paltrow is in talks with the streaming giant to bring goop-branded content to TV.

While goop and Netflix have remained quiet on the possible collab, ET notes that there have been negotiations and Paltrow herself has voiced an interest in bringing goop to more platforms. Last September, she told The Hollywood Reporter that she imagines a blend of Vice and her own unique take on wellness.

Phillip Faraone/Getty Images

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"What we are thinking of doing is a TV show with the working title 'The Radical Wellness Show,'" Paltrow said. "I would be going into the field and talking to any number of doctors, scientists, civilians, people in crisis in Flint, Michigan, where there is something to uncover and confront about wellness. We would want it to feel more Vice-y in its vibe, but we're just in the brainstorming phase."

It seems that Paltrow has gotten closer to bringing that vision to life. ET notes that the two parties are past brainstorming. What could goop content be like? Knowing that Paltrow's brand endorses coffee enemas, jade vagina eggs, and extortionately priced health and beauty goods mean that there's plenty of material to work with. Her endorsements don't come without controversy, so whatever is in the works is sure to be good.

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"You can love it or hate it, but we’re building something that's changing the world, and it's irrefutable that the world is coming along with us," Paltrow said of her critics. With goop nearing a $250 million valuation, there's sure to be a built-in audience for anything Paltrow produces.

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