By Jonathan Borge
Updated Apr 14, 2016 @ 11:15 am
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Gwyneth Paltrow LEAD
Credit: Cindy Ord/Getty Images

Does Gwyneth Paltrow ever stop and smell the roses? If her entrepreneurial career serves as an indicator, the 43-year-old Oscar-winning actress is far too busy. According to Racked, the Oscar winner is taking her mega successful Goop lifestyle site and brand to the next level in the fashion world by releasing a new clothing line.

“I’ve been working on apparel—apparel is next. In September, we’re going to launch apparel, and it’s very exciting,” she reportedly told the audience Tuesday night at a discussion in New York City while promoting her latest venture, a healthy-eating book titled It’s All Easy ($35;

So does this news come as a total shocker? Not exactly. Back in December, Paltrow brought her brand to the Big Apple to take over a corner space in Columbus Circle, where Goop-curated pieces as well as items from the Valentino x Goop "Wonder Woman Valentino" capsule collection were available IRL.

And her recently released Goop by Juice Beauty skin-care line has quickly become a favorite for makeup lovers and those obsessed with all things Paltrow. As for how we predict her clothing line will do? Considering she rarely fails to deliver in the style department, this one’s bound to be a hit too.