Lifestyle Google Has an Intriguing New Pinterest-Like Feature to Up Your Style Game By Brandi Fowler Brandi Fowler Instagram Website In addition to her extensive fashion, lifestyle, and beauty coverage for InStyle, Brandi has worked as a writer and editor for E! Online, a fashion and lifestyle writer for Hello! US, an editor/on-camera host for AOL, contributing writer and red carpet correspondent for Variety and Cosmopolitan, and has also served as the Hollywood correspondent for Australia's 9News' TheFIX. Her editorial features can also be found on Vitruvi, MTV News, Madame Noire, Hello Beautiful and more covering fashion, beauty, lifestyle, travel, and entertainment news. Her articles have been syndicated by the likes of Health, Marie Claire, Essence, Shape, Yahoo!, People, and more. InStyle's editorial guidelines Updated on April 13, 2017 @ 07:45PM Pin Share Tweet Email Photo: Getty Google just made it a little easier to generate some serious style inspo. Taking a note from Pinterest, the tech company recently launched a "similar items" feature on the Google app for mobile and Android to help users find more products they love based on Google image searches. According to the Google Webmaster Central Blog, the feature uses machine vision technology to identify products in lifestyle images, then displays matching products, their prices, and where to find them on the web. In addition, Google introduced a new feature called "Style Ideas," which displays inspirational lifestyle images and outfits that show off the fashion product images you've been eyeing. For example, if you've been searching Chanel Gabrielle bags or Gucci mules, lifestyle images will pop up showing real-life ways that those accessories have been styled. The same goes for if you've been browsing through cold-shoulder dresses for spring. Google Just Made It Easier Than Ever to Keep Up with Coachella WATCH: Your Next Boss Might Be a Robot Users will also see an expanded carousel for "similar items" while searching for products like shades and workout gear, in which you can find products that suit your tastes as well. Given this latest development with Google and Farfetch's new lightning-fast delivery service, it's safe to say this has been a great week for fashion tech.