Giuliana Rancic and LOFT Team Up for a Good Cause

Giuliana Rancic LOFT Breast Cancer
Photo: Courtesy Photo; Amanda Edwards/Getty

Giuliana Rancic is pretty in pink! The television host and breast cancer survivor teamed up with LOFT to create the “Live in Pink” capsule collection in honor of National Breast Cancer Awareness Month, with 25% of sales going to the Breast Cancer Research Foundation. “It’s an unbelievable foundation that actually helped me a lot when I was going through everything,” Rancic told “It was a no-brainer for me. I love fashion and I love helping people talk about breast cancer awareness.” Her lineup includes clothes, shoes, and jewelry, like a limited-edition rhinestone chain necklace (designed by Giuliana herself), all in eye-popping shades of pink, like raspberry, fuchsia, and rose. The collection ranges from $34 to $90 and lands in LOFT stores and at this October—but you can preview all of the pieces in the gallery.

— Lindzi Scharf

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