Advertisement
Gina Rodriguez
Credit: Runway Manhattan/AFF

Diversity in the entertainment industry (or lack thereof) has been a topic at the forefront of many people's minds as of late, including Gina Rodriguez. And the Jane the Virgin actress is doing something about it: On Monday, she announced that she's taking a step towards diversifying movies, TV, and the like with an inspiring Instagram campaign.

Rodriguez took to her feed to post a photo of actor Oscar Isaac and introduce her followers to her #MovementMonday campaign to celebrate and unite Latino actors across the country. "This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year," she says. "With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show soar to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed."

The actress went on to say that the Latino community across the country needs to support each other if they want to see more Latinos in starring roles. "Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention!"

Rodriguez is also encouraging her followers to get in on the action, asking them to nominate Latino actors and actresses that she can shine a light on with her #MovementMonday posts. This is a campaign we can definitely get behind.