Gigi Hadid to Launch a Capsule Collection (and New Fragrance) with Tommy Hilfiger
Twenty-year-old Gigi Hadid isn’t old enough to legally sip a glass of bubbly in the U.S., but the model is officially adding fashion designer to her rapidly expanding resume. The Victoria’s Secret catwalk newcomer is Tommy Hilfiger's new global brand ambassador and will also debut a capsule collection with the brand, the company announced today.
Hadid, who was raised in pure all-American style in sunny Southern California, will not only serve as the face of the decades-old brand but will also deliver her own capsule collection featuring women’s sportswear and accessories (think shoes, watches, and sunglasses) come fall 2016. To boot, you’ll even be able to smell like the always-bronzed star thanks to the addition of a fragrance designed to reflect Hilfiger’s “classic American cool” philosophy.
“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” Hadid said in a statement. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style."
Of the new collaboration, she said: "I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”
Speaking of hippie-chic, the beauty has worked with Hilfiger in the past: She led the pack of bikini-clad models at the designer’s Caribbean-themed spring 2016 show in September. “I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” Hilfiger said of Hadid, who currently has an impressive 10.2 million Instagram fans
“Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’—her magnetic personality is bright and always optimistic, and her style is confident, effortless, and cool.”
The burgeoning supermodel is perhaps looking forward to a few days off this holiday, but she’ll jump right back into work early next year, when the campaign for her fall 2016 collection will be photographed in New York.