Nobody puts Gigi Hadid in the corner.
The 21-year-old catwalk regular is putting her well-known love for boxing to good use as the face of Reebok’s athletic new #PerfectNever campaign. Dressed in fall 2016 designs from the sportswear brand, Hadid flaunts her impressively toned physique in a series of images that find her doing what she arguably does best: punching it out in the ring.
Of course, Hadid’s glow is inspiring us to pick up our gloves and head to the nearest gym, stat. But it’s not the only thing Hadid and the campaign’s main message is hoping to do. “Working out isn’t only physical for me. It’s mental. It helps me escape the noises in my head. It’s the only time my mind goes quiet,” she said in a statement, alluding to Reebok’s mission to help women everywhere feel empowered and confident as a result of the “social, physical, and mental” perks of working out.
“When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together,” she added. “I’d focus on my mistakes, which would breed more missteps—a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”
That new philosophy is presumably what has driven the model to take on the world of fashion with nothing but panache. On Tuesday, Hadid took a break from her busy Paris Fashion Week schedule to share the news of her campaign and also inspire once again. “May we always remember that good is the enemy of great. Don’t settle,” she wrote.
"Perfect" never exceeds expectation. It doesn't allow us to reach our full potential. May we be confident and have love for who we are, but, in all that we are passionate about, may we always remember that Good is the enemy of GREAT. Don't settle. I’m so honored to join a campaign that’s committed to pushing these boundaries for women. Thank you @reebokwomen for creating such an inspiring message of female empowerment - I’m so excited to be a part of it! #PerfectNever #BeMoreHuman #TeamReebok @reebok #ad
See more of Hadid’s knockout campaign images below—and watch her punch it out in a totally badass accompanying video.
Hadid is, hands down, the winner in this round.