Get Ready to Sweat Pink and Green—Lilly Pulitzer Has a New Activewear Line
Preppy ladies are about to be a lot happier as they head to the gym. Lilly Pulitzer has just launched an activewear line—and some of the items are already available!
The brand's new athleisure line, Luxletic, is its first foray into activewear and two pieces have been launched so far: the Luxletic Weekender Jacket (lillypulitzer.com; $138), available in a variety of classic Lilly colors like pink and a light orange, and the Luxletic Weekend Pant (lillypulitzer.com; $98), available in black and navy blue.
“Everything we design at Lilly Pulitzer comes from roots deeply grounded in resort wear and Palm Beach. Luxletic was born from the same place; it comes from outfitting needs for the life lead under sunny skies," Jane Schoenborn, vice president of marketing and creative communications for Lilly Pulitzer, tells InStyle.
"Lilly loved to start her day with a walk on the Lake Trail and end along the beach," Schoenborn says. "Luxletic is designed with our own Palm Beach routine in mind—start the day with a walk and then head out for fresh juice, coffee, and the scoop from last night. It’s designed with the details we love—a flattering fit, easy to pack, and ready to go anywhere."
Lilly Pulitzer plans to add more items to the collection this summer—including pieces featuring its famous prints. But before then the classic preppy fashion line has big spring plans as it is collaborating with Target on a limited-edition collection. The Luxletic apparel is and will be available from lillypulitzer.com.