Fashion Gap Names Rebekka Bay Creative Director & Head of Global Design By Meghan Blalock Published on September 17, 2012 Pin Share Tweet Email Photo: Courtesy of Gap Inc There's a new woman responsible for making us fall into the Gap. The mega-brand, known best for its denim and stylish wardrobe staples, has just named Rebekka Bay creative director and head of global design, effective October 1. Formerly of H&M—she helped conceptualize, develop, and launch the COS brand under the Swedish retailer's umbrella. Bay will oversee the women's, men's, 1969, accessories, and body lines. “Few brands in the world have the connection with customers that Gap enjoys today,” Bay said in a statement. “I’m incredibly excited to join this talented team and bring Gap’s American casual style to more and more customers.” She comes in on the heels of Patrick Robinson, who left the company last year, and will be based at Gap's New York headquarters. We can't wait to see what Rebekka Bay has in store! In the meantime, check out DVF's line for Gap Kids! MORE:• Banana Republic's Anna Karenina Collection• Stars' Favorite Denim Trends• Stefano Pilati Is New Design Head for Zegna Was this page helpful? Thanks for your feedback! Tell us why! Other Submit