Florence Welch to Star in Gucci's New Campaign!
British singer Florence Welch is the new face of Gucci! The label's creative director, Frida Giannini, even went so far to say that the Florence + the Machine frontwoman inspired her fall 2011 offering. "As I was imagining this collection I was thinking of a strong and somewhat mysterious muse," Giannini told Dazed Digital. "Florence is that kind of woman. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman." Look for the "Dog Days Are Over" singer in the label's upcoming campaign, and click through the gallery to see the fall Gucci collection she inspired!