By Victoria Moorhouse
Updated Aug 13, 2018 @ 4:00 pm
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Flesh Beauty - Lead
Credit: Courtesy

The beauty industry is all about innovation, both in product formula and packaging — and when it comes to packaging, a little gimmick can go a long way. So, what's the latest in packaging weirdness? The Flesh Beauty Flipbook, anew highlighter, bronzer, and blush that comes in the form of a booklet of product-coated papers.

Confused? Don't worry, it's actually not quite as bizarre as it sounds. The Flesh Beauty Flipbook looks just a small pad of notebook papers, but instead, it's filled with 100 thin sheets — similar to the texture of a blotting paper — coated with three shades of the brand's highlighter, bronzer, and blush formulas. All you need to do to use one is gently tug it out from the Flipbook and run it over your cheekbones, the bridge of your nose, your décolletage, or really, wherever you want a flush, bronze, or a glow. Consider it the most travel-friendly glow palette in existence.

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The three shades to choose from are matte pale pink blush, bright, shimmering rose highlighter, and golden bronze bronzer. The shimmer in the bronzer and the highlighter are incredibly subtle, so you won't look like you're a disco ball after you wipe the sheet over your face, either.

Besides the fact that the book can fit in a wallet, the most shocking thing about the innovation is just how much pigment is on each paper: Each sheet is coated with enough product for a full face, and then some.

The obvious downside is that the entire book retails for $22, which is on the pricier side. It's a little easier to justify if you compare it to a traditional highlighter and bronzer palette — or, of course, if you're the person that's always cleaning up product spills from bottom of your handbag. Then, it's pretty much priceless.