By Katie Donbavand
Updated Jan 14, 2015 @ 3:33 pm
InStyle's Boomf Marshmallows
Credit: Sarah Balch for

Looks like Kate's not the only Middleton with a sweet gig! Her brother, James Middleton, is well on his way to becoming a real life Willy Wonka, albeit with a much better social media following.

Middleton recently launched Boomf, a business that creates marshmallows printed with your most double tap–worthy Instagrams. Middleton, who also founded the cupcake company Nice Cakes, wanted to create something that was delicious, customizable with beautiful photos, and could fit in a letterbox.

Notable Quote

According to their site, "@Boomf" is the sound of the mallows landing on your doormat!

James Middleton and his Boomf Marshmallows
Credit: Ida Mae Astute/ABC via Getty Images

So how adorable are the Boomf ’mallow ’grams in real life? They're pretty darn cute. Our custom-made InStyle marshmallows—straight from our Instagram feed—highlight some of our favorite things like cute outfits, hot shoes, gorgeous cover girls, and charming fashion illustrations (pictured at top and below).

Plunk one of these stylish marshmallows into a mug of hot chocolate and you've got the chicest way to stay warm this side of a Burberry poncho.

InStyle's Boomf Marshmallows
Credit: Sarah Balch for

For now, Boomf is booming. They can ship to customers worldwide and have already made marshmallows for Victoria's Secret, NARS, and Karl Lagerfeld. Visit their website to order your own one-of-a-kind marshmallows (and to get a preview of what a s'more made with a Boomf would look like).