Kylie Jenner’s new deal with Puma was widely contested by brother-in-law Kanye West, but the collaboration is truly happening and we now have the photo evidence. Puma’s marketing team clearly knows their audience, as they unveiled the first look at Jenner’s campaign on Snapchat, the reality star’s platform of choice.
In the first images from Puma’s spring/summer 2016 women’s training campaign, Jenner looks sporty (and sweaty!) in a purple sports bra and printed leggings, donning a medicine ball and posing in the perfect position for some crab walks.
In another look, the youngest Jenner flexes in a dark sports bra and a pair of colorful shorts, giving the camera her classic smize.
The savvy businesswoman also took to Instagram Friday afternoon to post some poolside photos of herself in a Puma top and bottom:
As the clever PR team put some well-placed cameramen and “coming soon” emojis in the way of Kylie’s footwear, so we can assume the star is donning something major—we'll just have to wait until the campaign launches on April 1 to find out.