Fifty Shades Darker Dethrones The Force Awakens as Most Watched Trailer in First 24 Hours
Watch out Star Wars fans, there's a different fandom that might just be more devoted than you.
The first official trailer for Fifty Shades Darker, the sequel to the highly successful Fifty Shades of Grey, was viewed 114 million times in the first 24 hours of its release online, according to Universal.
It debuted on Wednesday and was received across multiple platforms such as YouTube, Facebook, and Instagram, beating out Star Wars: The Force Awakens trailer, which received 112 million views in the first 24 hours.
Within the first hour of its release, it was seen more than 2.5 million times on the Fifty Shades Facebook page alone, according to The Hollywood Reporter.
Based on E.L. James's hit literary series, the sequel features intriguing new characters such Christian's mysterious sexual mentor, Elena Lincoln (Kim Basinger).
Fifty Shades Darker heats up theaters on Feb. 10, 2017. The final installment in the saga, Fifty Shades Freed arrives a year later on Feb. 9, 2018.