By Marianne Mychaskiw
Updated Sep 26, 2016 @ 3:42 pm

There's a tiny white bottle of serum making the rounds among beauty enthusiasts on Instagram, and every time a few drops are applied to a damp beauty blender sponge, a flawless contour takes shape in 15 seconds flat—albeit with the help of some editing magic, of course. The product in question? Farsali's Rose Gold Elixir, a nutrient-rich oil with a generous dose of 24-karat gold flakes used in the formula. Farsali's elixir was created by YouTube beauty guru Farah Dhukai's husband Sal Ali, and the brand's moniker is a combination of the both of their names. No surprise here, it has gained a following almost as large as Dhukai own.

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If Instagram hadn't introduced the idea of using the product to blend out foundation, our first instinct would have been to apply it directly to the skin as a serum, which it works wonderfully as, but its uses don't stop there. You can apply a few drops directly to a kabuki sponge, which gives your cream blushes and concealers a seamless finish, and can be mixed in with a full coverage foundation to thin it out. We've even seen a few videos where a drop was dabbed onto the lips, providing some much-needed hydration before a matte liquid color gets swept over the top. Bottles are priced between $35 and $54 at, but considering their current sold out status, you'll want to stalk their social media for any news of restocking. No joke, they go faster than a Kylie Lip Kit.