Facebook Is Moving Beyond the "Like" Button with Emoji Reactions
Facebook is finally rolling out an alternative to the "like" button. Yesterday, the social media company announced they'll be offering users a way to express how they're feeling beyond a thumbs up, but it's not simply a "dislike" button like many predicted back in September when Mark Zuckerberg hinted at a new development. Instead, Facebook will begin testing Reactions, which will allow people to express whether a post makes them angry, happy, sad, or laugh through a set of six different emojis.
"As you can see, it’s not a 'dislike' button, though we hope it addresses the spirit of this request more broadly," Facebook's Chief Product Officer Chris Cox explained on his page. "We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun."
As of now, Reactions are only available in Ireland and Spain, but will slowly expand to new countries overtime. Watch Facebook's demo video below to see how the new feature will work.