If you needed an extra push to be more diligent with your skin care routine, Eva Mendes' stunning Estee Lauder campaign shot above serves as some pretty strong motivation. Today, the brand announced Mendes as its celebrity face for the New Dimension range, which is meant to bring out the natural contours of your face and encourage women everywhere to make every vantage point their best angle. Considering that we've never seen the star at a bad one, the partnership couldn't be more perfect. "Since my teenage years, I have always admired Estee Lauder, the woman and the brand," she says. "I'm excited to represent New Dimension skin care because I can relate personally to what it stands for---the power we have as women to take control and transform our own beauty."
Mendes is making quite a name for herself in the beauty world these days. While we've always waxed poetic over her all-around perfection, she took the leap from beauty muse to beauty entrepreneur this year with the launch of her cosmetics line with Circa Beauty. Her New Dimension ad campaign is scheduled to roll out to both TV and print outlets in the fall of this year, and the product lineup contains two items as of now: The Shape + Fill Expert Serum, and Expert Liquid Tape. Keep an eye out for her campaign in full, as well as more sneak peeks as the official reveal date grows closer!