The Erdem x H&M Runway Show Descended Upon Hollywood
We can barely hide our excitement for the Erdem x H&M collaboration!
On Wednesday night, some of our favorite fashionistas toasted to the collection, with a runway show and launch party in Hollywood at the Wilshire Ebell Theater. Designer Erdem Moralıoğlu was on hand for the launch of his first-ever collaboration, which boasted his signature florals, flirty mini dresses, and an array of menswear-inspired pieces that make the case for borrowing from the boys.
Moralıoğlu discussed the floral pieces he designed for men and women, saying "I found myself very much influenced by how the men's pieces looked on women, and how some of the women's pieces looked on men. So there was this exchange—that kind of tension between something formal and informal. There was this definite kind of fluidity between men and women that I found really fascinating."
There, the designer opened up about the inspiration for his pieces, telling us he turned to Pet Shop Boys's music video "Being Boring" because it not only takes places in an English country house, but is very British. He also looked at photos of his mom and dad's style in the '60s, and referenced notables like Jane Birkin and David Hockney.
H&M Creative Director Ann-Sofie Johansson also celebrated the collection, and told us what she hopes is the takeaway. "I hope they will get really happy when they see it, because it is beautiful. I want them to become emotional, really, because I think it is an emotional collection," she said. "He's an amazing designer that makes these beautiful, beautiful clothes, and we wanted beauty right now."
Moralıoğlu's A-list fans came out to show their support. Zendaya channeled a retro Barbie with a cropped sweater paired with a full floral skirt, while Kirsten Dunst went comfy chic in an autumnal spin on the pajama trend. The men made an appearance too, with Taylor Kitsch and Shaun Ross taking in the looks from the front row.
As for the one celebrity Moralıoğlu would love to see in the collection? "I would be very happy if Marlene Dietrich wore the gray Paris tweed suit. Paul Newman could wear the gray men's version. Montgomery Clift in the green pajamas. Elizabeth Taylor in the sequin slip dress. Who else? Bette Davis in the tweed suit," he added.
Erdem x H&M's 87-piece collection will hit stores on Nov. 2, but, for now, scroll through to see some of our favorite celeb ensembles from the launch party.
—with reporting by Brandi Fowler