This New Emily Ratajkowski-Approved DKNY Smartwatch Only Costs $155
Emily Ratajkowski has dared to hit the streets of the Big Apple in nothing but her underwear for DKNY campaigns, so when we hear that the model’s once again teamed up with the New York brand, we're all ears.
In the video below, the 26-year-old is the first to sport the only line of watches worth wearing this season: the DKNY Minute. The clip finds Ratajkowski working out and running about town from point A to point B—all while relying on her timepiece for punctuality.
But is this new gem really that special?
A first for the brand, the new line of "hybrid" watches each connects to your phone via Bluetooth and is able to shoot notifications (calls, texts, Instagram DMs) straight to your wrist. In addition, it monitors your fitness and keeps track of the calories you’ve burned plus outlines goals you’ve personalized.
The $155 piece doesn’t require any charging (a coin cell battery magically makes this happen) and it'll automatically update the minute you enter a new time zone. You can control your music and takes photos on it, too.
So what’s the best part? The red, white, and black straps are interchangeable and match the silver, gold, and rose gold cases. Each watch comes with one alternate strap.
Watch Ratajkowski work it in the video above—and scroll to see more of the DKNY Minute, now available at DKNY.com.