By Kelsey Glein
Apr 16, 2014 @ 2:22 pm
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Looking for a way to spice up your selfies? Why not try a scarfie instead! Emilio Pucci has launched its first mobile app which adapts the selfie trend and spotlights the brand's most iconic accessory—the printed silk scarf—in a playful and creative way. The Emilio Pucci Scarfie app allows you to choose one of the label's signature scarves styled in a variety of ways on the head, neck or wrist and snap a photo of yourself wearing it. You can use the app as a virtual dressing room to try on different styles and prints, and then share them with your friends! Tag your post #PucciScarfie and @emiliopucci, and the brand may even share your image on their Tumblr page.

After choosing your favorite design, you can shop the silky accessories in a variety of gorgeous designs on, straight from the app.

Download the Emilio Pucci Scarfie app for free on an iPhone, iPad, or Android from the iTunes app store, and post your own #scarfie now.