By Rita Kokshanian
Oct 02, 2014 @ 12:34 pm
Stephen Lovekin/Getty Images

Elizabeth Hurley kicked off Breast Cancer Awareness month by painting New York City pink yesterday. The longtime BCA Campaign ambassador first donned a fuchsia Versace dress to light up the Empire State Building in pink, the campaign’s signature shade, before a quick change to host a screening of Hear Our Stories. Share Yours with Estee Lauder Companies and The Cinema Society. The documentary features personal stories from breast cancer survivors and their families about the devastating disease and was made in honor of the late Evelyn H. Lauder, who founded the BCA Campaign and created the Pink Ribbon.

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“We found it so illuminating and so inspiring to hear what these people have to say,” Hurley, clad in a pale pink Dsquared2 dress, told InStyle at New York's Tribeca Grand Hotel. “Their stories are really moving and watching this, I think we really understand what it must be like in real close-up detail to go through this really traumatic time and what it must be like if it’s your mom or your daughter going through it.”

The actress, who lost her own grandmother to breast cancer, hopes the first-hand, intimate look at the disease will inspire people to keep fighting for a cure. “We’ve made huge developments in research; treatments have been improved so much in the 20 years I’ve been involved in this campaign and I think it’s going to make people want to keep rallying until it’s over,” she said of the documentary.

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And while she’s happy to wear endless amounts of pink outfits for the cause, don’t expect to see Hurley sporting pink hair, which she once did during a punk phase in her younger years. “I wonder how Estee Lauder would feel if I revisited that period of my life. The thing is, you have to bleach it first so I don’t think it would go down too well!” she laughed.

The BCA Campaign has raised more than $53 million to support research and education so far. You can see a preview of “Hear Our Stories. Shares Yours.” on their website.

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