By Selene Milano
Updated Dec 23, 2014 @ 12:31 pm

As a beauty editor and a bold-lip enthusiast, I'm always on the lookout for a highly pigmented, full-coverage shade for my pout. The one thing I hate? Constantly. Reapplying. My prayers we recently answered with Stila's Stay All Day Liquid Lipstick ($22; The creamy texture dries to a long lasting (it stays put for up to six hours!) matte finish and the formula contains vitamin E and avocado oil so it softens and moisturizes but won't budge. It's free of parabens and sulfates and comes in the most gorgeous shades.

For the holidays I'm obsessed with Beso and Tesoro—two flattering shades of red. When I'm in the mood for something a little more subtle I choose Bellisma a pale, neutral pink. Stila also makes pretty metallics and sparkle to use alone or just as a top coat. It gives me the serious hit of color I crave in the morning and takes me right through to my afternoon coffee without me ever thinking about it. Now that's a makeup success story.