Eco Exclusive! Svilu's Floral Frock is Made for Spring
To celebrate Earth Month, we enlisted a handful of green-loving designers to earmark an item exclusively for InStyle, and pledge to donate a portion of this month’s sales to charities that improve the environment. For today’s post, we’re highlighting Svilu.
Talk about flower power. This botanical frock from Svilu, a New York-based, sustainable brand launched last spring by Britt Cosgrove and Marina Polo (alumni of the Parsons School of Design and Central Saint Martins, respectively), is as eco-conscious as they come. The custom-designed floral pattern, which the design duo based off floral prints from the 18th and 19th centuries, is digitally printed on silk, a technique that conserves more water and electricity than traditional screen-printing and generates minimal waste to boot. "It saves about 60 percent more water and 30 percent more electricity," says Cosgrove.
What’s more, in honor of Earth Day, Svilu is extending their preservation goals by directing a portion of this month's sales to a charity that's cohesive with the collection's theme—something they plan to do each coming season. This spring, Cosgrove and Polo aptly chose The Nature Conservancy, which helps conserve water streams and forests around the world. Want to make a difference too? Shop Svilu’s tent dress for $595 at yoox.com. Take a cue from the lookbook and perhaps team it with a pair of sporty sandals.
For more eco exclusives, pick up the April issue of InStyle, available on newsstands and for digital download now.