Lifestyle Holidays & Occasions Eco Exclusive! Reduce Your Carbon Footprint with These People's Movement Flats By Claire Stern Claire Stern Claire Stern is the Deputy Editor of ELLE.com. Previously, she served as Editor at Bergdorf Goodman and was the Associate Editor at InStyle. Her interests include fashion, food, travel, music, Peloton, and The Hills—not necessarily in that order. InStyle's editorial guidelines Published on April 29, 2014 @ 01:50PM Pin Share Tweet Email Photo: Courtesy (2) To celebrate Earth Month, we enlisted a handful of green-loving designers to earmark an item exclusively for InStyle, and pledge to donate a portion of this month’s sales to charities that improve the environment. For today’s post, we’re highlighting The People's Movement. When Mark Wystrach journeyed to Bali for a surf trip with his buddies in 2009, something seriously harshed his mellow. Everywhere he tried to ride a wave, he was greeted by an unpleasant abundance of pollution; bottle caps, discarded disposable lighters, and plastic straws ravaged the majority of Bali’s water supply. “The island was literally under attack,” he said. “There was plastic everywhere.” Like any do-good surfer, upon arriving home to California, Wystrach decided to help his fellow beach community — and the world at large — by doing something about it. Three years later, he and two friends, Kevin Flanagan and Chris Swortwood, launched The People’s Movement (MOVMT), a sustainable footwear and accessories company that creates eco-conscious products that are dedicated to reducing plastics pollution. Their effortlessly chic Grace ballet flat (above, right) is made from organic cotton canvas (a biodegradable material) and its outsole is a recyclable synthetic rubber. What's more, each pair comes packaged in a box made from repurposed and recycled cardboard. The inspiration for the shoe, Wystrach says, is the ocean (the color is called Navy Tides), and the pattern was inspired by a Japanese typographical print of waves. Its subtle cactus motif interior is an homage to Wystrach’s home — a cattle ranch in Arizona. Other footwear in The People’s Movement’s spring/summer collection reduces your carbon footprint even further: Their BPX ballet flat is made from actual recycled plastic bags. To acquire materials for the shoes, the company hosts multiple community service excursions — dubbed “Movement Surf Clubs” — in which they remove plastic bags from oceans in California. “We’d like to make T-shirts and hats with logos made out of embroidered plastic cleaned up from the ocean,” Wystrach said. To ensure the proceeds from sales are going toward a good cause, The People’s Movement works hand-in-hand with 5 Gyres, a non-profit organization that takes action against plastic marine pollution. “If every person made a little bit of a difference improving their own carbon footprint, that’s the beginning of the solution,” Wystrach said. “That’s what we’re trying to do with The People’s Movement — make every day an Earth Day.” Snap up a pair of the Grace flats for $55 at movmt.com. The more kicks you buy, the more MOVMT can donate! For more eco exclusives, pick up the April issue of InStyle, available on newsstands and for digital download now.