These Supermodels Teamed Up With Tiffany & Co For a Great Cause
Fashion month may be in full swing, but the industry’s most famous faces are taking a break from the runway to shine a light on a cause close to their hearts. Supermodels Doutzen Kroes, Naomi Campbell, Dilone, and Imaan Hammam are teaming up with Tiffany & Co. to represent the #KnotOnMyPlanet campaign, which benefits the Elephant Crisis Fund. The organization strives to protect wildlife that under threat of endangerment or extinction.
The campaign, which was shot by Tiffany & Co.’s chief artistic officer Reed Krakoff, features stunning black and white portraits of the stars sporting the jewelry brand’s beloved Save The Wild Collection, which first launched in 2017.
This season’s new offerings include sterling silver and rose gold elephant charms, as well as a blindingly sparkly limited-edition pave diamond elephant brooch (a favorite of Kroes, who proudly wore it on her jacket at a dinner to fete the collection during New York Fashion Week). The brand also introduced new pieces honoring two other endangered species, the rhinoceros and the lion.
Besides being absolutely adorable, the collection is doing a whole lot of good for the cause. 100 percent of the proceeds from sales go directly to the Wildlife Conservation Network. So far, the brand has raised nearly $3 million dollars from the collection, with a commitment to hit a whopping $4 million by December 2019.
Kroes is a lifelong animal lover, making the decision to get involved an easy one.
“People who love fashion want to express who they are,” said Kroes. “I’m proud to be a champion for these incredibly intelligent beings who are facing a threat of disappearance.”
And the impact from the collection is already being noticed worldwide. “The best solution that we found is working together,” says Frank Pope, CEO of Save The Elephants, who has been at the forefront of the cause since 2012. “There are lots of great organizations working to help these creatures, but if we all join arms, use the talent that exists on the ground, and collaborate, that’s when things start to happen. We have a long way to go, but every little bit makes a difference.”