Dior's Newest Campaign Sends a Bigger Message About Feminism
Next up in the Dior Revolution: a spring 2017 ready-to-wear campaign that continues to shape and bring new artistic director Maria Grazia Chiuri's vision to life. For her first, she tapped twin models Ruth and May Bell (both of whom held coveted spots in Dior line-up during Paris Fashion Week) and French photographer Brigitte Lacombe to communicate the brand's feminist values by highlighting—and, in turn, celebrating—the sisters' different characteristics, which illustrates the dichotomous facets of femininity.
"I strive to be attentive and open to the world and to create fashion that resembles the women of today," Chiuri has said of her debut collection for Dior. "Fashion that corresponds to their changing needs, freed from the stereotypical categories of 'masculine/feminine,' 'young/not so young,' 'reason/emotion,' which nonetheless also happen to be complementary aspects."
Intentionally pared back, the Bell twins are shot against a stark white backdrop—a series that will make up a larger body of work: The Women Behind the Lens, a compilation of images made by women and their personal vision of the collection.
“The collection is incredible, there's such a multitude of details on the dresses and other pieces, and it's quite simply magnificent," says Ruth, who opened the show. "I loved being in the show. It was great working with the designers, the hair teams and with Peter Philips for the makeup—everything went off marvelously!"