By Victoria Moorhouse
Jun 12, 2018 @ 9:15 am
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Since COVERGIRL is considered a drugstore beauty brand, picking up a new tube of mascara or bottle of foundation usually consists of driving to your local Target or Walgreens. But that's all about to change because the mass-market brand is opening up its very first store. 

What's more, it's the first mass legacy beauty brand to launch a flagship store in North America. The store will be located in New York City in the center of Times Square. 

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"It is our mission to show up for people wherever they are on their beauty journey, and offer them innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment," explained Ukonwa Ojo, the SVP of COVERGIRL, Coty in a press release. "At COVERGIRL, we believe that makeup is a powerful tool for creativity and self-expression. Opening a concept store will help bring this brand purpose to life in an immersive, elevated, and multidimensional way."

Besides being a one-stop-shop for all your favorite COVERGIRL products, the store will include digital interactive activities, full-service makeup application, and other on-the-go services. 

As of now, we don't have any details on when the store will officially open, but if you're going to be in New York City, you'll definitely want to add this to your list of tourist (and shopping) destinations.