Your Favorite Leather Brand Is Going Fur Free

It appears that 2018 is shaping up to be the year that fashion may finally go fur-free. In the past ten months alone, the controversial fashion material has been banned by a growing number of luxury fashion houses, from Versace to most recently DVF. Now we can add Coach to the list, as the fashion label announced on Tuesday that they would be ditching fur, according to Business of Fashion.

“We understood from our employee population and from our consumers that it was important to them that we take a stand on this issue,” Coach’s chief executive Joshua Schulman told BOF. “We’re doing it because we believe it’s the right thing to do.”

The American fashion house has promised to completely phase out all types of animal fur, including mink, coyote, fox, and rabbit by the time they debut their Fall 2019 collection. However, the label will still continue using shearling, mohair, and angora in its collections, so expect to see a lot more of those shearling-lined biker jackets walking down the runway next season.

While it’s hard to imagine fashion without its fur, we might just have to. With more and more designers pledging against the use of fur, we might soon be being saying good-bye to the luxurious staple as the anti-fur movement is quickly building up steam. Per Footwear News’s report, with the addition of Coach’s recent announcement to go fur-less, a total of nine luxury brand have stopped using fur in 2018 alone.

Coach 1941 - Runway - February 2018 - New York Fashion Week
Victor VIRGILE/Getty Images

However, it’s not only fashion labels that are transitioning to more ethical fashion practices. Just last month, following in the footsteps of San Francisco’s own fur ban, which was announced months prior, Los Angeles rolled out their own legistlation to eventually ban the sale of animal fur. This past fashion season marked the first time that a major fashion week went fur-less, with London Fashion Week announcing its runway shows and presentations would be completely fur-free, as reported by WWD.

Of course, this very magazine also pledged to go fur free in its pages earlier this year.

Time will only tell which brand decides to stop using fur next but either way, the future of fashion is going to be a lot less hairy.

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