Beauty Makeup Clinique's New Serum Is Almost Smarter Than Your iPhone By Marianne Mychaskiw Marianne Mychaskiw Instagram Marianne Mychaskiw is a New York-based freelance writer and editor who covers everything from beauty and style, to wellness and entertainment. InStyle's editorial guidelines Published on May 8, 2014 @ 08:40AM Pin Share Tweet Email Photo: Courtesy A trick of the light or a well-placed Instagram filter can impart an airbrushed finish for your latest selfie, but offscreen, it takes more than a little Photoshop to correct pesky skin issues. Clinique's Smart Custom-Repair Serum serves as a real world alternative to the flaw-reducing contrast tool and the innovative formula somehow seems to know the exact areas to target. When your skin is damaged—whether it be from lack of hydration or too much exposure to sun—it sends out stress signals, which is said to prompt the serum to deliver a potent blend of vitamins, anti-oxidants, and extracts straight to the affected area before fine lines and spots have the chance to surface. The formula also contains a generous dose of cucumber extract to help maintain your skin's natural moisture levels, and the infusion of collagen-boosting peptides promote a firmer, toned appearance while restoring elasticity. Sound too good to be true? It isn't! The serum really does do it all—except for the dishes, of course. Find Clinique's Smart Custom-Repair Serum priced from $60 to $90 at Clinique counters nationwide and clinique.com starting July 15. See more skincare innovators in our gallery!