How Christy Turlington Burns and Online Design Shop Minted Are Helping Moms Everywhere

Christy Turlington lead
Photo: Josh Estey

Stationery lovers, here’s one big reason to visit San Francisco this summer: Online design marketplace Minted will open its first-ever pop-up shop in the city next week. Need another? The new digs will also benefit model-turned-activist Christy Turlington Burns’s charity, Every Mother Counts.

Dubbed Minted Local, the pop-up will be open through October and will feature art, home goods, and signature stationery offerings from the brand’s global community of artists. Turlington Burns, a Bay Area native, partnered with the e-tailer to celebrate its grand opening on May 19, with proceeds from the shop benefiting EMC, an organization she founded to support maternal wellness globally.

Minted 1 - Embed 2016
Courtesy Minted

"I grew up in developing countries seeing mothers in difficult circumstances, and I was convinced by EMC's mission of saving the lives of women in childbirth around the world,” Minted CEO Mariam Naficy told InStyle exclusively (Naficy is a board member of the organization). “The majority of our artist community and customers are moms, so this means a lot to us.”

In addition to the opening reception, fifty percent of Minted Local’s first-week sales, and a portion of Minted’s proceeds throughout the year, will go to Every Mother Counts--so you can continue to support moms everywhere well beyond Mother’s Day.

Minted 2 - Embed 2016
Courtesy Minted

The store will feature special details like an old-school letterpress machine where kids can watch as their names are pressed onto fun art prints, and a by-appointment Stylist Room where customers can receive home decor help or meet with designers to create custom wedding invitations or other paper goods--a rare opportunity for brides using Minted’s usually online-only design services. The S.F.-based company will also offer in-store exclusive products, and collaborations with local artists.

Visit Minted Local at 222 Grant Ave., San Francisco;

Be sure to check out InStyle's San Francisco City Guide in the June issue, on sale now, for more must-see Bay Area destinations.

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