How Christy Turlington Burns and Online Design Shop Minted Are Helping Moms Everywhere
Stationery lovers, here’s one big reason to visit San Francisco this summer: Online design marketplace Minted will open its first-ever pop-up shop in the city next week. Need another? The new digs will also benefit model-turned-activist Christy Turlington Burns’s charity, Every Mother Counts.
Dubbed Minted Local, the pop-up will be open through October and will feature art, home goods, and signature stationery offerings from the brand’s global community of artists. Turlington Burns, a Bay Area native, partnered with the e-tailer to celebrate its grand opening on May 19, with proceeds from the shop benefiting EMC, an organization she founded to support maternal wellness globally.
"I grew up in developing countries seeing mothers in difficult circumstances, and I was convinced by EMC's mission of saving the lives of women in childbirth around the world,” Minted CEO Mariam Naficy told InStyle exclusively (Naficy is a board member of the organization). “The majority of our artist community and customers are moms, so this means a lot to us.”
In addition to the opening reception, fifty percent of Minted Local’s first-week sales, and a portion of Minted’s proceeds throughout the year, will go to Every Mother Counts--so you can continue to support moms everywhere well beyond Mother’s Day.
The store will feature special details like an old-school letterpress machine where kids can watch as their names are pressed onto fun art prints, and a by-appointment Stylist Room where customers can receive home decor help or meet with designers to create custom wedding invitations or other paper goods--a rare opportunity for brides using Minted’s usually online-only design services. The S.F.-based company will also offer in-store exclusive products, and collaborations with local artists.
Visit Minted Local at 222 Grant Ave., San Francisco; minted.com.
Be sure to check out InStyle's San Francisco City Guide in the June issue, on sale now, for more must-see Bay Area destinations.