By Lara Walsh
Feb 23, 2017 @ 7:30 am

After months of reports that Cheryl Cole was expecting a baby with former One Direction boy bander Liam Payne, the X Factor judge is officially debuting her bump with a maternity shoot geared towards helping young people in the U.K.

The All Worth It campaign, which was launched by Dame Helen Mirren today, features a partnership between L'Oreal Paris and British charity The Prince's Trust and aims to empower youth to take ownership for their lives and find their self-worth.

The three-year campaign, which is expected to impact around 10,000 young people living in the United Kingdom, took off with a fabulous start as Mirren, Cole, and other faces of L'Oreal participated in a series of short videos and an official campaign photo to promote the initiative.

In the image, we see the 33-year-old singer looking ready to pop while posing in profile and flaunting her burgeoning baby bump in a long-sleeve black dress.


Cole, 33, and Payne, 23, love first stepped out together on the red carpet in May 2016. Head to for more details about and videos from the new campaign.