Credit: ZUMAPRESS, Jason Merritt/Getty Images (2)

Wine isn’t just for toasting the big winners at the Oscars. In place of perennial red carpet favorite---cherry red lipstick---stars like Viola Davis, Naomi Watts, who used L’Oréal Paris Infallible Pro-Last Color in Timeless Rose ($13;, and Chrissy Teigen, who applied Maybelline's Color Sensational Creamy Mattes in Divine Wine ($8; proved a burgundy wine hue was the night’s beauty underdog, and can last well past the holidays. The shade, which we saw both matte and saturated this past week at Alice + Olivia and Marchesa’s New York Fashion Week presentations, is adaptable to all skin tones and to the dramatically different textures of each star's Oscar gown.RELATED: Fashion Week Beauty Trend: Deep, Vampy Lips Are Still the Statement for FallThe trick to rocking a hue this bold? Whether deeply saturated (like Davis) or a more sheer coverage (like Watts) Take a cue from these ladies and let lips take center stage. To keep from looking overdone, all women kept makeup minimal, save for a hint of blush, liner along just the upper lash for Teigen and Watts, and several coats of mascara. With a hue this deep, prevent feathering by lining lips with a shade matching or a shade darker than your lipstick, and apply color with a brush for even coverage.RELATED: Here’s What Naomi Watts Whipped Up In the Kitchen This Morning Before the Oscars