News It Takes an Insane Amount of Flowers to Make 1 Ounce of Chanel's Most Famous Perfume By Jonathan Borge Jonathan Borge Instagram Twitter Jonathan Borge is a writer and editor living in New York City. His writing has appeared in Glamour, Refinery29, Forbes, and PAPER, among other publications. Plus, he's held staff positions at Marie Claire, InStyle, and OprahDaily.com. Currently, he's the Senior Entertainment Editor at Bustle Digital Group's Elite Daily, where he oversees digital covers, features and profiles, freelance essays, and strategy for the site's TV/Movies and Celebrity and Music sub-verticals.He primarily writes about pop culture and style, and has a passion for telling LGBTQ+ and Latinx stories. When he's not working, he's likely waiting for Lady Gaga to announce her next tour. InStyle's editorial guidelines Updated on March 19, 2018 @ 11:15AM Pin Share Tweet Email Why is Chanel No. 5 perfume so expensive? The smallest 1.7 ounce bottle of the fragrance–which Coco Chanel created in 1921 and described as "a woman's perfume with a woman's scent"–will cost you $105 (shop Chanel No. 5 at nordstrom.com), with prices going up to $215 for 6.8 ounces. NIKLAS HALLE'N/AFP/Getty Images Chanel Is Selling a $1,150 Plastic Rain Hat—and People Are Actually Wearing It Well, it turns out you're paying for the lengthy process that goes into packaging that iconic gold-tinted liquid, not just the brand name. According to The New Yorker, one 30-milliliter bottle (approximately 1.01 ounces) of the French fashion house's signature scent is composed of 1,000 Pégomas jasmine flowers plus 12 Pégomas roses. PASCAL GUYOT/Getty Images So how extensive is the process of growing flowers specifically for your aromatic pleasure? Since the 1980s, Joseph Mul and his family have exclusively grown flowers for Chanel in Pégomas, France. The type of rose used is called the Rosa centifolia, which is known for its "cabbage" and multi-pedaled look and the fact that they produce a smell similar to that of honey, The New Yorker reports. REDA&CO/Getty Images When the roses bloom in the spring, 70 people hand-pick each individual rose at the 50-acre farm. Last May, Mul expected the men and women that work there to pick 37 tons of flowers. VALERY HACHE/Getty Images After picking, the roses are taken to a factory where their oil is quickly extracted, and a long process turns the flowers from pink to brown, and eventually into the liquid dispensed from each bottle.