Fashion meets philanthropy.

By Christopher Luu
Updated Feb 11, 2019 @ 10:00 pm

When Camila Cabello stepped out on the Grammys red carpet last night in super-sparkling Armani Prive, the strong shoulders and allover shimmer caught flashbulbs and the attention of the fashion set. But it was more than just a pretty dress, Cabello partnered with RAD to shine the spotlight on Save The Children.

The RAD campaign, which stands for Red Carpet Advocacy, was founded last July with the aim to "change the conversation on the red carpet." So, instead of just focusing on designers, dresses, and jewels, participants walking the carpet can bring attention to a charity of their choice and the design house offers up a donation to the celeb's cause. Eventually, RAD hopes to mash up red carpets and charity together to the point that there's no separating them.

Camila Cabello 61st Annual Grammy Awards - Arrivals
Credit: David Crotty/Getty Images

The whole thing started in January and continued with Cabello's appearance at the Grammys. It's not just an effort from the singer, however, as part of RAD, Armani is also using its social media platforms to promote Save the Children. Cabello's stylist, Karla Welch, also got in on the action. Altogether, everyone involved raised awareness and money so that Save the Children can help "children in the U.S. and around the world grow up healthy, educated, and safe."

Past participants include Elisabeth Moss, Tracee Ellis Ross, Mandy Moore, and Patricia Arquette, who have partnered with RAD for awards shows and movie premieres.