Calling All '90s Babies: Jane Cosmetics Is Back!

Jane Cosmetics
Photo: Courtesy (4)

Everyone's favorite '90s-era makeup brand is back! Loved by cool girls everywhere during the boy band era, products by Jane Cosmetics were as commonplace in our Caboodles cosmetic carriers as our butterfly clips and lime green scrunchies. After a few years off of store shelves,the brand has a brand new look—with updated formulas to boot. Feeling slightly nostalgic over the sparkly shadows we loved back then, we spoke to celebrity makeup artist Sarah Lucero, who is one of Jane's style experts, to find out how the '90s-era staples got a modern update. "Since Jane had such a cult following, we wanted to keep the spirit of the brand alive," Lucero told "We've updated most of the original products based on trends and what we believe is relevant for today's customer." Luckily for us, the sparkly eye makeup we obsessed about is still among the range, but modern additions like BB cream and color-changing lip gloss have been included in the mix.

In addition to the brand-new product lineup, the relaunch also came with a new philanthropic aspect. For every product sold, Jane will donate an equal item to a local women's shelter as part of their Buy-One Give-One to a Neighbor in Need program. "Giving back is essential to the Jane brand. Our goal is to spread the gift of confidence, making it easy for Jane girls to feel good about their purchases, while treating themselves to a little beauty," Lucero adds.

Most recently, the brand partnered with celebrity hairstylist Ken Paves to sponsor the FIRST Robotics Championship in St. Louis, Mo., to support women's endeavors in science. The 10 female winners of the competition received academic scholarships, and were also treated to full makeovers by Lucero and Paves."Our message to them was that you can have beauty and brains," says Lucero. "Each of the girls were already beautiful, and to help them feel more comfortable and confident in their own skin with a little makeup was so rewarding. I loved watching their faces light up!" Find the full Jane cosmetics range at Ulta stores nationwide, or at

Related Articles