Kylie isn't the only Jenner in the lip product business anymore! Today, Caitlyn Jenner and MAC Cosmetics announced that they had joined forces to create a rose-tinted nude lipstick, aptly-dubbed Finally Free.
We figured something was up when we heard whispers that the star had filed a rights to a makeup line under her name, though it's still to be determined if more products will follow. "I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick—not just a high-glam, once-in-a-while kind of lipstick," she says in an interview with the brand. "I like a little color on my lips, not a lot during the day, and this rosy nude is the color I've gone to."
Even better, Jenner's lipstick has an additional philanthropic element to it: 100 percent of the proceeds will benefit the MAC AIDS Fund Transgender Initiative, which focuses on providing funding to organizations aimed at improving the lives of transgender people. "I don't want to do everything, I want to do the right things, and working with MAC is the right thing. For years and years, they've been committed to fighting HIV, and they've done things for trans issues, too, through the MAC AIDS Fund," she adds. "What we're trying to do now is up it on the trans side."
Pick up a tube for yourself when it rolls out on April 7 for $17 at maccosmetics.com and MAC outposts nationwide.