Caitlyn Jenner Is the New Face of H&M Sport

Caitlyn Jenner attends the 24th annual Elton John AIDS Foundation's Oscar viewing party on February 28, 2016 in West Hollywood, California.
Photo: Jason LaVeris/Getty Images

It looks like Kendall isn't the only model in the Jenner family. Caitlyn Jenner took to social media on Thursday to announce her new role as the face of retail giant H&M's sportswear line, H&M Sport.

"Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned" the reality star and former Olympian tweeted along with a sneak peek of herself posing in the fashion brand's line of activewear.

In the first look at the collaboration (below), Jenner, 66, wears an all-black ensemble comprised of a zip-up jacket, leggings, and a pair of black-and-white sneakers.

Fashion ventures aren't the only thing up the I Am Cait star's sleeve. The transgender activist recently followed in the footsteps of her other daughter, Kylie, by partnering with MAC Cosmetics to create a rose-tinted nude lipstick called Finally Free. One hundred percent of the proceeds from the lipstick will benefit the MAC AIDS Fund Transgender Initiative, which focuses on providing funding to organizations aimed at improving the lives of transgender people.

"I don't want to do everything, I want to do the right things" Jenner said of her groundbreaking partnership with the cosmetics brand. She seems to be sticking to the philosophy in her new ventures!

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