By Samantha Simon
Updated Oct 16, 2014 @ 1:02 pm
Credit: Courtesy

We've been crushing on Dune London for a while now, but we haven't been able to shop the affordable British shoe line on this side of the Atlanticuntil now. The brand just officially opened its first U.S. store, and we already understand why it's such a hit in Europe. Bottom line? With stylish offerings and most shoes priced well under $300, Dune London's American debut is definitely something worth checking out.

The new flagship location brings a touch of British street style right to the heart of SoHo. The store's unique runway-inspired decor (which is based on the design of the brand's U.K. shops) features shoes everywhere. Seriouslythere are even pumps on the ceiling. “We wanted to create a sense of movement in the store, so the shoes are displayed on an inverted catwalk as if models are marching down the runway,” John Mooney of Dune London tells InStyle. Fun fact: the heels are attached to the ceiling with magnets!

If you're not in New York City, you don't have to miss out on all the fun. You can shop the brand at, just in time to score some cool cold-weather booties. And there are more stateside stores in the works, too. Next up: the brand is set to open a location in the Westfield World Trade Center in 2015.