Credit: Courtesy of Bottega Veneta

This morning, Bottega Veneta relaunches, unveiling a newly streamlined site and online store in what the brand's president and CEO Marco Bizarri, said is "an effort to establish Bottega Veneta as a premium luxury brand within the digital space." So what, exactly, does a premium luxury digital shopping experience entail? Tons of interactive features, including fashion show shots that make it easy to purchase the season's best looks. But our favorite is the video series "Hand of the Artisan," which shows just how the signature intrecciato leather is made. As Creative Director Tomas Maier explained, "We wanted to convey the quality of the materials, the meticulousness and individuality of the craftmanship, the timelessness of the design, and the subtlety of the palette. I'm very proud of the result." If you're the sort who'll peep the new site on your iPad, be sure to check out Bottega's new line of iPad and iPhone cases (seen at left): A brand insider tells us to expect iterations in Karung (water snakeskin) and Crocodile later this year.