Dianna Mazzone
Feb 24, 2016 @ 2:00 pm

The Body Shop is no stranger to philanthropic efforts, but this time around, the brand is putting the giving power into the well-hydrated hands of its consumers: Until supplies last, purchase The Body Shop's Limited Edition Hemp Hand Protector ($20; and the company will donate $2.20 to one of three causes.

So how does it work? At checkout both online and in stores, you'll be prompted to direct your support to preserving plant life, protecting endangered species, or defending our oceans. The amount—$2.20—is a nod to the brand's renewed commitment to enriching the environment through every aspect of its business—from ingredient-sourcing to manufacturing—by the year 2020.

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The product itself—housed in a pop art-inspired tube designed by international street artist Eine—is the same hemp seed oil-enriched blend that's gained a cult-following for its healing abilities. It's a fitting formula to launch a movement that aims to do the same for our environment, too. Follow @TheBodyShopUSA to learn more about the #ENRICHNOTEXPLOIT movement.

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