Birchbox Launches a Makeup Line You Can Actually Wear to the Gym
Considering that Birchbox's new beauty line gives a nod to the athleisure trend, you may just be able to stick to those New Year's resolutions, that is, if hope of going to the gym twice a week hasn't already been abandoned ... Today, everyone's favorite beauty box company announced that the launch of their second in-house brand, Arrow, which is a perfect complement to the Lululemon-wearing, green juice-sipping lifestyle you envisioned for 2016. "Our customers are badass women who lead active lifestyles," says Birchbox co-founder and CEO Katia Beauchamp. "We were inspired by the trend of athleisure in fashion, and felt that the same elements could apply to beauty—high-performance products that help you look your best, without trying too hard."
Currently, the Arrow lineup contains a cheek tint, lip balm, deodorant, makeup bag, and a gift set containing all of the above for $36. The lip balm and cheek tint in particular impart a super-subtle effect that doesn't look out of place if you decide to wear makeup to the gym, considering they've been formulated to enhance your appearance during and after physical activity. Birchbox plans to add mascara, tinted serum, cleansing cloths, and brow gel, among many other items, to the range in the spring—but for now, you can shop the current lineup priced between $9 and $36 at birchbox.com.