By Dianna Mazzone
Updated Mar 12, 2016 @ 6:30 pm
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Not that we ever need a reason to justify a beauty haul, but a great GWP—that's gift with purchase, for the unitinitated—is sometimes just the push we need to pull the trigger on our wishlist. That in mind, we've rounded up the four GWPs that convinced us to click "add to cart" more times than we'd like to admit.

Barneys New York

There are so many goodies inside Barneys's latest GWP, we could barely squeeze 'em all into the image above. Part of the store's Love Yourself event, this chic travel tote comes packed with samples from top-notch brands like Byredo, La Mer, and Chantecaille, just to name a few. It's all yours if you spend $200 and up on beauty or fragrance.


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TIGI's take on the GWP is slightly less traditional, but just as enticing: Purchase any two TIGI Bed Head products at Ulta, and you'll take home this brightly-colored caftan by London-based designer Sera Ulger. (We recommend throwing it on, applying a few spritizes of the brand's new Beach Bound Protection Spray, and heading to the nearest body of water, stat.)


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Whether you're a full on #NARSissist or exploring the brand for the first time, we promise you'll love the gift that comes with any $125 NARS purchase at Neiman Marcus: This chic pouch is filled with itty-bitty versions of NARS' best-selling lip gloss, illuminator, and night treatment.

Estée Lauder

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Estée Lauder herself pioneered the concept of the GWP, so it's no wonder her namesake brand continues to get it right. Spend $35 on the line at Macy's, and you'll receive this seven-piece sampler set of hits like Advanced Night Repair and Revitalizing Supreme Global Anti-Aging Creme. Bonus: you have the option to choose a full-size lipstick in either Pink Parfait or Melon.