Fashion Bella Hadid Is Bulgari's New Accessories Ambassador By Jonathan Borge Jonathan Borge Instagram Twitter Jonathan Borge is a writer and editor living in New York City. His writing has appeared in Glamour, Refinery29, Forbes, and PAPER, among other publications. Plus, he's held staff positions at Marie Claire, InStyle, and OprahDaily.com. Currently, he's the Senior Entertainment Editor at Bustle Digital Group's Elite Daily, where he oversees digital covers, features and profiles, freelance essays, and strategy for the site's TV/Movies and Celebrity and Music sub-verticals.He primarily writes about pop culture and style, and has a passion for telling LGBTQ+ and Latinx stories. When he's not working, he's likely waiting for Lady Gaga to announce her next tour. InStyle's editorial guidelines Updated on February 8, 2017 Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Photo: Venturelli/WireImage This one's for the family. On Wednesday, the uber chic folks at Bulgari took to Instagram to introduce Bella Hadid as the brand's new accessories ambassador. As usual, Hadid is drop dead gorgeous in a fuzzy orange coat next to Bulgari CEO Jean-Christophe Babin. In an interview with WWD, Hadid revealed that her relationship with the Italian luxury powerhouse goes way back to her childhood. For that, she has mom Yolanda Hadid to thank. "I don't remember specific pieces, but I remember my mom loving it and Bulgari being talked about in the household. It's so crazy I am working with them now. I've always seen it as such a beautiful, classy brand," she said. While you momentarily try to picture a young Bella and Gigi fighting over who gets to rock mom's sleek, chic Bulgari design, prepare for bigger news. With the fall 2017 campaign, the brand will also introduce an aptly name line of bags that fall under the "Diva" collection umbrella. RELATED: 10 Times Bella Hadid Rocked the Runway Like its iconic Serpenti selection of handbag, which borrows from Bulgari's rich tie to jewels, the Diva will also reportedly contain a sparkle here and a well-placed dazzler there. WWD reports that the new line is more youthful, much like Hadid herself. Sounds like the perfect match. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit