Behind the Scenes: The Life of an InStyle Fashion Shoot

Behind the Scenes at InStyle
Photo: Cameron Krone (4)

Each season our editors get a front-row look at the clothing and accessories that spark the coolest new trends. "We come back to the office and begin to craft our stories—it all starts with a mood board," says market editor Ali Pew, who spent eight weeks laboring over the mix of smart and casual ensembles for "28 Days/28 Raves" in the October issue of InStyle.

Here, Pew provides an insider look at how the feature took shape:

runway looks at InStyle
Alex Reside for

"I look to the runway for inspiration but also think about the items many women already own. I try to keep the colors cohesive, but an important component of this story is finding pieces that are really going to update our reader's workday and weekend outfits."

working racks of clothes at InStyle
Alex Reside for

Once the looks are decided upon, our team calls-in shoes, handbags, and clothing from different fashion houses. "We sifted through 1,000 different pieces," says Pew.

outfits laid out in the fashion closet at InStyle
Alex Reside for

"For each shoot we run through potential looks with the fashion team—it's what helped us narrow down the selection to the final 145 pieces that landed in the story. Each one of the key items we decided upon are classics that I would definitely purchase for myself."

Ali Pew at InStyle

Our team sends the chosen items to a photo studio, where they are unpacked and prepped for the shoot. While the models have their hair and makeup done, we organize every single look so the day goes smoothly.

Ali Pew styling a model at a shoot at InStyle

"Because there are so many images on the pages for this feature, we created a set that would be really simple and straightforward," says Pew. "This is my favorite part of the whole process, finishing touches bring the looks to life."

Photo shoot team at InStyle

That's a wrap! After two days on set, the team poses for a portrait of their own.

To see all 28 looks, pick upInStyle’s October issue, available on newsstands and for digital download now.

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