Beauty Fragrance Behati Prinsloo Is a Bombshell in Juicy Couture's New Fragrance Campaign By Marianne Mychaskiw Marianne Mychaskiw Instagram Marianne Mychaskiw is a New York-based freelance writer, editor, and lover of Britney Spears who covers everything from beauty and style, to wellness and entertainment. A graduate of St. John's University, Mychaskiw was a previous staffer at InStyle, working her way up from intern to associate beauty editor — so you already know she will never leave the house without slathering on mineral sunscreen. InStyle's editorial guidelines Updated on June 1, 2015 Pin Share Tweet Email Photo: Courtesy Behati Prinsloo has a beautiful new gig. Today, Juicy Couture announced that the model has been named the face of their latest fragrance, I Am Juicy Couture—and the first campaign shot (above) features a magenta-lipped Prinsloo crushing a handful of flower petals. Prinsloo is no stranger to fronting fragrances—as a Victoria's Secret Angel, she's been the face of many of brand's seductive perfumes—but I Am Juicy Couture in particular is a pretty big deal for the Juicy Couture label. This is the first new pillar scent for the brand in almost four years, and features a sweet blend of raspberry, passion fruit, gardenia, and amber notes blended together with the millennial consumer in mind. Behati Prinsloo's New Bangs Are the Ultimate Starter Style If You're Considering Fringe "I love what the perfume stands for—the message to girls is to be independent, to be reckless, glamorous, and not apologetic," Prinsloo says in a release. "It's about being individual and nonconforming, not being afraid of who you are." I Am Juicy Couture rolls out nationwide starting July 1st, and, true to the millennial crowd it was made for, you can expect to see more sneak peeks of the campaign trending across social media very soon. Find the scent priced between $22 for a rollerball and $94 for the massive 3.4 oz. bottle at Ulta, Dillards, Macy's and Nordstrom outposts next month. We have a strong feeling the bedazzled flacon will bring in the Instagram likes by the second. PHOTOS: Adam Levine and Behati Prinsloo's Cutest Couple Moments Was this page helpful? Thanks for your feedback! Tell us why! Other Submit