Behati Prinsloo Is Beyond Adorable in Her New Juicy Couture Campaign

Behati Prinsloo/Juicy Couture
Photo: behatiprinsloo/ instagram

Not long after making a strong case for the return of the Juicy Couture tracksuit, Behati Prinsloo is showing just how much she adores the brand by fronting their new scent, which is aptly-named I Love Juicy Couture. This isn't the model's first time working the camera for the label—last year, she became the face of their sister scent, I Am Juicy Couture, which is slightly more floral than the most-recent launch. "Both fragrances are bold and inspired by the idea of this glamorous rebel, but what I adore about the I Love Juicy Couture girl is that she is fun and free-spirited," Prinsloo tells InStyle. "Typically, I spray and walk through the mist for a hint of fragrance, but when I'm getting glammed up, I dab it on my wrists or neck as well to make sure it lasts all night." I Love Juicy Couture mixes notes of apple and tiger lily with a warm patchouli base, and its fun, playful vibe is only driven home by Prinsloo's adorable ad images—not to mention, that leopard-printed bottle. Find the scent $94 at, and hit play on the video below to see her campaign.

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